Description
It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world – a pocket ‘bible’ for the talented and timid to make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!
Many people do not understand the power of intention and ambition; this is important for anyone who cares about success. This book gives a good window into the souls that intend to win. There is a better way in my opinion. Martin Luther King jr. and Jesus advocated that we need to be as wise as serpents and as harmless as doves. If you want to know how ambitious people think… here is a good start. I dare you to take the best of this kind of passion into the purposes of God with God’s guidance and fire. The entomology of the word “enthusiasm” from the Greek is En Theos, literally “In God”. Sorting out the difference of this kind of motivation and personal ambition and intention is the difference between real humility and a host of other more broken kinds of motivation. Still fire in the soul is essential to any success. Key is the clarity of who it is all for in the end.
